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October 19, 2005

Dear Leave A Legacy® Partner:

“Partnership” has its benefits! At no cost to you, the Leave A Legacy® program is pleased to invite its partners to participate in a special event at the Milwaukee Art Museum (MAM). The Planned Giving Council of Eastern Wisconsin, through the Leave A Legacy® committee, is sponsoring a Senior Day at MAM. Historically drawing several hundred seniors, this event has been planned to coincide with the Museum’s upcoming exhibition Rembrandt and His Time: Masterworks for the Albertine, Vienna and has the potential to reach an even larger audience. Our goal is to raise awareness among donors of the benefits and importance of “leaving a legacy” after their death by including charities in their estate plans.

Special publicity efforts are planned including mentions on Channel 10/36 and the distribution of flyers with Rotary and Kiwanis clubs. The Museum will also publicize the event through rack cards, its monthly Newsletter, Website and e-mail postcards. You may also want to publicize this event through your own newsletters, websites, etc.

This is a wonderful opportunity to increase awareness of your organization with seniors who may be considering planned giving. Display tables will be available to Leave a Legacy® partners in the Northwestern Mutual Conference Room adjacent to Windhover Hall (the main hall in front of the exhibition under the Burke Brise Soleil), or in an alcove area off of Windhover Hall. Tables are 30x30 in size and can accommodate materials and/or display board and one representative if desired. In appreciation of the support of Leave a Legacy® partners, we are offering tables at no cost to you.

In addition to partner display tables, the Rembrandt exhibit, browsing in the Museum gift shop, and enjoying complimentary refreshments (coffee and donuts), attendees can also view Leave A Legacy® posters (from the recently-launched awareness campaign) and brochures. A video about planned giving will also be continuously running.

Additional details about Leave A Legacy® Day include:

Date: Wednesday, October 19, 2005
Time: 9:30 a.m. – 12:00 noon

Cost: General admission is free for seniors (65 and over)
Discounted admission to Rembrandt and His time: Masterworks from the
Albertina, Vienna is $6.00

Tours of the Permanent Collection are free and arranged for groups of 15 or more

Parking: Outdoor War Memorial Parking garage is $5
Covered parking in the Museum garage is $6 for up to three hour stay

This Leave A Legacy® Day promises to be a very rewarding event. Please let us know by September 2 if you would like to participate and reserve a display table. Simply contact Mary Albrecht at mkalbrecht@sbcglobal.net If you have any questions, please feel free to call me at 414-665-7444 or Mary at 262-524-0398. We hope to see you there!

Ken Elbert, Board Member, Planned Giving Council of Eastern Wisconsin, Chair, Leave a Legacy®

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